Did you know...
| Pearl B. Wait, the LeRoy, N.Y., carpenter and cough medicine maker created Jell-O in 1897. His neighbor Orator Francis Woodward, bought the business from Wait two years later for $450. Although Woodward was an experienced entrepreneur, he was initially unable to make a success of the company, and soon tried to sell it to his plant superintendent for $35. The offer was refused. However, the product eventually became a household name, thanks to marketing efforts that included distribution of free Jell-O samples at fairs, church socials, and at Ellis Island (where immigrants were given Jell-O molds). Woodward finally sold the company in 1925 to the Postum Company for $67 million. A New York Times reporter recently calculated that if all the Jell-O boxes made each year were placed end-to-end they would stretch three-fifths of the way around the world. |
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